There will be four steps in determining the MSRP and the discount price we want. These step are simple yet very important to our selection process. Our research of financial growth rates will help us. Here are the four steps:
1) Estimate EPS ten years from now
2) Estimate PE ten years from now
3) Estimate stock price ten years from now (step 1 x step 2)
4) Calculate our discounted MSRP
Why do we look at these ten years out? This investment strategy’s main purpose is to identify companies that have good long term financial growth. To capture this growth, we need to be willing to be long term investors. Occasionally we will be buying and selling positions in the same stock frequently, sometimes in and out within one week. But most of our stock purchases will go months or years without any action. We will be invested in company’s long term, and this system is meant to provide us with stocks we can buy and hold long term. For this purpose, it is necessary to look at long term averages. Three or five years is really too short of a time frame, and anything further than ten years is hard to estimate. On most of the financial website we use, the longest historical financial information is usually ten years. So the best we can estimate into the future is ten years, without hours upon hours of research.
In step one, we take the current EPS and multiply is by our estimated EPS growth rate. We have been tracking two stocks in our lessons, and we have taken JSDA off our list for not meeting growth minimums. Lets take a look at our remaining stock, MSFT.
MSFT: $1.87 EPS
The other half of this first step is figuring the Estimated or future EPS growth rate. Most people may assume that to calculate the future EPS growth rate you may review the historical EPS growth rate. But their is another growth rate that more accurately portrays future growth, and that is Equity growth. Surplus cash is what makes the business valuable. Here is the equity chart we prepared earlier:

We will now take our ten year average, 7%, and compare that to the analysts’ growth estimates, which is 11.7% over five years(the furthest estimate available to us). There is a large difference between what the historical data provides us and what the analysts think, so who is right? The analysts usually has more information than us since they are, after all, the “professional”. But analysts are not always right, and these are both are estimates. I suggest, unless you have advanced understanding of this particular company, or the experience to determine otherwise, select the lower of the two estimates. Frequently our estimates will be within just a few points of the analysts, and then sometimes there will be a larger gap. Using the more conservative number is safer, and if we were wrong and the growth rate is high, that just means more profits for us!
Remember, when going through our key financial ratios, we were looking for company’s with growth rates of 10% or more annually. So MSFT would not have made it to our second list. But we will continue to analyze it for our examples.
Next, we will be taking a look at Step 2, estimating PE in ten years.
For help setting up your own spreadsheet , including step by step formulas, click here.